Recently, when I was browsing IKEA’s latest summer collection, I was struck by a sudden thought – ‘Is IKEA the new Urban Outfitters?’
When following the latest home decor trends, Urban Outfitters has always been one of my go-tos for finding statement pieces, but I have to say, I’ve not always been a fan of their prices. Now it seems IKEA is embracing bold swathes of colour, and I’ll admit these styles rival my beloved Urban Outfitters.
As a huge fan of dopamine decor, I love to see IKEA breaking away from minimalism and embracing quirky designs and colours – in fact, I think I’ll be swapping Urban Outfitters for IKEA when selecting summer decor this season.
One of the best things about being a home journalist is visiting all the previews of our favourite brands, and it was at IKEA’s new Oxford Street store, that I spotted the fried egg bedding. In my book, quirky bedding has always been an Urban Outfitters staple – for example, this ‘grumpy frog’ set – but IKEA is also nailing it. The fried eggs have a charming look, which is not something I’ve ever said about eggs before.
IKEA’s storage is another area that caught my eye. While its white flat-packs have defined many rental properties I’ve lived in, I’m really happy to see them experimenting with colour, such as the new green BILLY bookcase.
Here are a few other IKEA buys that have me questioning my Urban Outfitters allegiance.
Bedding
IKEA
ÖGONLOCKSMAL Duvet Cover and 2 Pillowcases
It’s the first time I’ve ever seen fried eggs on bedding but I’ll admit it’s a move that plays off. This set is so much fun!
Urban Outfitters
Hot Dog Duvet Set
Urban Outfitters are renowned for creating quirky bedding. This hot-dog design is fun without appearing gauche.
Storage
IKEA
KRÖNIKÖR Open Storage – Red
The rich red of this storage unit gives it a trendy edge.
Urban Outfitters
Barkley Storage Shelf
This classic storage shelf is perfect for small spaces, utilising verticle space.
Lighting
IKEA
BlÅSVERK Table Lamp – Red 36 Cm
This lamp has a futuristic look that makes it a statement peice.
Urban Outfitters
Kodhi Table Lamp
Featuring two bold colours, this lamp is gorgeous. It’s both warm and refreshing to look at.
Home Decor
IKEA
KÄLLARHALS Vase – Orange
The vase has plenty of visual texture and it’s bold orange shade makes it very eye-catching.
Urban Outfitters
Ban.do Rise & Shine Orange Juice Vase
The orange vase makes a statement peice that perfect for kitchen and dining spaces.
Soft furnishings
IKEA
KLIBBKORSÖRT Cushion Cover
Opting for bold soft furnishings is an easy way to introduce colour to a space.
Urban Outfitters
Pink & Green Harper Stripe Cushion
This cushion is a combination of the year’s hottest trends – stripes, ruffles and bold colour.
IKEA’s latest collections have been playful and vibrant. Do you agree with me? Are they giving Urban Outfitters a run for their money?
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